To serve our members by providing the best educational, effective, and innovative animation information products from animations best innovators, companies and professionals.
	To build relationships with our members that extends beyond product usage to include full and honest dialogue, responsiveness to feedback, and the exchange of information about products and issues.
	To respect, value, and serve not only our members, but also our coworkers, owners, agents, suppliers, and our community; to be concerned about and contribute to their well being; and to operate with integrity so as to be deserving of their trust.
	To provide meaningful work, fair compensation, and safe healthy work environment that encourages openness, creativity, growth, and self-discipline.
	To contribute to and affirm a high level of commitment, skill, and effectiveness, in the work community.
	To recognize, encourage, and seek diversity of gifts and perspectives in our work life.
	To acknowledge the value of each person’s contributions to our goals and to foster teamwork in our tasks.
	To be distinctive in products and policies which honor and sustain our world.
	To address community concerns, in and around the globe by devoting a portion of our time, talents, and resources to the environment, human needs, the arts, and education.
	To work together in order to contribute to the long-term value and sustainability of our company.
	To be profitable and successful company; while acting in a socially and environmentally responsible manner.